...Ruoyuan Wang; Chung-Shing Chan Purpose This study investigates how the perceived value of payment methods affects the transaction experience at the Christmas market and how this experience influences consumer willingness to pay. Additionally, this study examines the mediating role of transaction...

... to develop recommendations for future city events, as well as using the CTree to assess and predict the effectiveness of visitor behaviour. Originality/value This is an original study which aims to integrate the impact of the perceived value of the cognitive component and a new range of affective...

...Supawat Meeprom; Tongrawee Silanoi Purpose The aim of this study is to examine the impact of perceived special event quality on perceived value and behavioural intentions. Specifically, it was proposed that attendees' perceived special event quality has direct and indirect effects on behavioural...