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1-3 of 3
Keywords: Perceived value
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Journal Articles
International Journal of Event and Festival Management (2025) 16 (2): 129–147.
Published: 21 February 2025
...Ruoyuan Wang; Chung-Shing Chan Purpose This study investigates how the perceived value of payment methods affects the transaction experience at the Christmas market and how this experience influences consumer willingness to pay. Additionally, this study examines the mediating role of transaction...
Journal Articles
The impact of new affective components on museum visitor retention: the context of major city event using SEM and CTree
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International Journal of Event and Festival Management (2021) 12 (2): 203–223.
Published: 27 May 2021
... to develop recommendations for future city events, as well as using the CTree to assess and predict the effectiveness of visitor behaviour. Originality/value This is an original study which aims to integrate the impact of the perceived value of the cognitive component and a new range of affective...
Journal Articles
Investigating the perceived quality of a special event and its influence on perceived value and behavioural intentions in a special event in Thailand
Available to Purchase
International Journal of Event and Festival Management (2020) 11 (3): 337–355.
Published: 10 June 2020
...Supawat Meeprom; Tongrawee Silanoi Purpose The aim of this study is to examine the impact of perceived special event quality on perceived value and behavioural intentions. Specifically, it was proposed that attendees' perceived special event quality has direct and indirect effects on behavioural...
