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Keywords: Performance quality perception
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Journal Articles
Service performance quality evaluation and satisfaction in a USA wine festivalscape: Buying behavioural effects
Available to Purchase
International Journal of Event and Festival Management (2015) 6 (1): 18–38.
Published: 16 March 2015
... on 368 attendees at a major wine festival in the northeast USA using intercept face-to-face interviews. Findings – The facility-related quality aspects are a stronger predictor of buying behaviour than activity-related aspects and amenities. A relationship between performance quality perception...
