... attachment. It further examines how place attachment serves as a simple and serial mediator linking festival experiences and behavioral loyalty in the context of a cultural festival deeply rooted in social symbolism and cohesion, using Songkran Festival in Thailand as a case study. Design/methodology...

...Andaç Akçakese; Yalçın Tükel; Mehmet Demirel; Zeynep Postacıoğlu; Hatice Küçükavcı; Serdar Niyazi Dinç Purpose This study examines how participants of the Konya Half Marathon experience event quality, recreational engagement, sustainable behavior, and place attachment. The aim is to understand how...

... emotional connections between individuals and a specific place, ultimately resulting in a greater sense of attachment to that place. Research limitations/implications This research advances the theoretical discourse on place attachment by proposing a conceptual framework that examines the relationship...

... to test the construed relationships. The data were collected from the sites of religious fiesta when the participants were immersed in their cultural fervor. The study uses structural equation modeling to examine the hypothesized model. Findings The study finds that place attachment and life...

...Sheng-Hshiung Tsaur; Yao-Chin Wang; Chyong-Ru Liu; Wen-Shiung Huang Purpose The purpose of this paper is to propose the mechanism of festival attachment and examine how it serves as a significant predictor of place attachment and place loyalty. Design/methodology/approach Through on-site...