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Keywords: Profiling
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Journal Articles
Segmenting and profiling attendees of a film festival
Available to Purchase
International Journal of Event and Festival Management (2014) 5 (2): 96–115.
Published: 10 June 2014
... the underlying motivational dimensions. Second, the authors adopted cluster analysis based on the dimensions pinpointed in the factorial analysis in order to segment festival attendees. Finally, analysis of variance and χ2 analysis were applied to establish each group's profile. Findings...
