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Keywords: Psychological Continuum Model
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Journal Articles
International Journal of Event and Festival Management (2015) 6 (3): 269–281.
Published: 19 October 2015
... utilizing the Psychological Continuum Model (PCM) developed by Funk and James. In addition, the authors sought to outline variables sport organizations can use to predict donor behavior. Design/methodology/approach – Data for this project were derived from an electronic survey distributed to race...

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