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Keywords: Repeat attendees
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Journal Articles
Familiarity, involvement, satisfaction and behavioral intentions: the case of an African-American cultural festival
Available to Purchase
International Journal of Event and Festival Management (2022) 13 (3): 267–286.
Published: 14 March 2022
... be a priority, as it fully mediates the relationships. However, this is not the case as it relates to the intentions to recommend the festival. Originality/value The study contributes to literature on the impact of familiarity and involvement on repeat attendee satisfaction levels and how...
