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Keywords: Repeat tourist
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Journal Articles
Service performance quality evaluation and satisfaction in a USA wine festivalscape: Buying behavioural effects
Available to Purchase
International Journal of Event and Festival Management (2015) 6 (1): 18–38.
Published: 16 March 2015
...Johan Bruwer; Kathleen Kelley Purpose – The purpose of this paper is to examine the links between perceived festival service performance quality, satisfaction, buying wine at the event, and the first-time/repeat tourist dynamic. Design/methodology/approach – The research was conducted...
