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Keywords: Resident attitude
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Journal Articles
Resident attendees of Macao's Drunken Dragon Festival: a cluster analysis
Available to Purchase
International Journal of Event and Festival Management (2020) 11 (3): 375–393.
Published: 23 June 2020
... the residents' attitudes towards the transformational development of a traditional cultural festival as an effort to ensure the viability of intangible cultural heritage and to utilize it as a tourism resource. Traditional cultural festivals are one manifestation of intangible heritage. It is crucial to hold...
