...Zafeiroula Kallitsari; Nicholas D. Theodorakis; Jorge Grenha Teixeira; Kyriaki Anastasiadou; Yannis Lianopoulos; Nikolaos Tsigilis Purpose This study aims to explore how technology-enabled services influence the overall experience of participants in running events by applying a structured service...

... of this study. Questions relating to the involvement and knowledge of running (first timer and repeat participant) could serve as valuable indicators to further differentiate between different types of runners. Practical implications It is suggested to offer special packages to the runners when...