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Keywords: Running involvement
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Journal Articles
International Journal of Event and Festival Management (2017) 8 (3): 292–307.
Published: 09 October 2017
..., and in contrast to other sport services, interaction quality was not shown to be an important determinant for the development of event loyalty. Furthermore, running involvement was shown to play a moderating role in the relationship between event quality and event loyalty. Service quality is more important...
