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Keywords: SEM
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Journal Articles
International Journal of Event and Festival Management (2026) 17 (3): 319–340.
Published: 27 March 2026
..., and explanatory methodology was employed through a structural equation modeling approach (PLS-SEM). Data were collected from 320 attendees during the 2024 FIG using a structured questionnaire adapted from Kruger et al. (2011). Exploratory factor analysis and measurement validation were conducted...
Journal Articles
International Journal of Event and Festival Management (2016) 7 (2): 137–148.
Published: 06 June 2016
... the similarity and difference of perception change on event attendance. Providing a structural equation modeling (SEM) analysis of communication model for both professional event organizers and PCO guidelines when determining an event’s marketing strategy priorities. Design/methodology/approach The authors...
