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Keywords: Sarawak
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Journal Articles
Salfarina Abdul Gapor, Chee Hua Chin, Ek Tee Ngian, Winnie Poh Ming Wong, Jiet Ping Kiew, Ting Ling Toh
International Journal of Event and Festival Management (2024) 15 (2): 191–212.
Published: 21 November 2023
..., specifically in the context of the Borneo Cultural Festival (BCF) in Sibu, Sarawak (Malaysia). Design/methodology/approach The study uses a quantitative research approach with 427 valid responses from domestic and international tourists of BCF and employs the cognitive-affective-conative theory to examine...
