... was performed using Structural Equation Modeling. This study uses Self-Determination Theory (SDT) and the Stimulus-Organism-Response (SOR) paradigm, exploring the effect of the gamification component (narrative) on participant memorability and repatronising intention. Findings The research shows...

...Nhi Thao Ho-Mai; Phong Dong Nguyen; Vinh Trung Tran; Vien Ky Nguyen; Tram Huyen Thi Thai; Hue Kim Thi Nguyen; Phuong Kim Thi Tran Purpose Using self-determination theory, this study proposes a serial mediation model to explore the motivational pathways through which celebrity brand love motivates...

... and festival value. Originality/value This study advances the body of knowledge by integrating the self-determination theory and the environmental psychology theory as the bases that a music festival potentially provides an engaging environment that is conducive for positive well-being among...

... of the incomparable nature of previous event motivational research, the present study will investigate motivation to attend a leisure event, using self‐determination theory (SDT; Ryan and Deci, 2000) framework. White and Thompson (2009) noticed that “it appears that much of what exists in the tourism motivation...