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Keywords: Services management
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Journal Articles
Immersive events: a systematic literature review and future research agenda
Available to Purchase
International Journal of Event and Festival Management (2025) 16 (4): 619–637.
Published: 09 September 2025
... inquiry and industry practice in the evolving landscape of immersive events. Immersion Immersive events Event design Services management Immersive technology The basis for immersive virtual reality-style experiences was demonstrated as a laboratory-based idea more than half a century...
