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Keywords: Servicescape
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Journal Articles
Service performance quality evaluation and satisfaction in a USA wine festivalscape: Buying behavioural effects
Available to Purchase
International Journal of Event and Festival Management (2015) 6 (1): 18–38.
Published: 16 March 2015
..., and family life cycle stage may affect distance travelled to destinations where festivals are held (Bagley and Mokhtarian, 2002). It is appropriate to adapt the servicescape approach to wine festival event research, as supported by a recent study executed by Siu et al. (2012...
