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Keywords: Singapore Changi
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Journal Articles
Leveraging event portfolios for strategic business development: a case study of Singapore Changi Airport
Available to Purchase
International Journal of Event and Festival Management (2024) 15 (4): 493–517.
Published: 11 October 2024
... outside of aviation-related activities. Focusing on Singapore Changi Airport as a case study, the research underscores the airport’s business development in a competitive environment. Design/methodology/approach The study employs thematic data analysis to examine how Changi Airport leverages an event...
