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Keywords: Social marketing
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Journal Articles
Changing audience behaviour: festival goers and throwaway tents
Available to Purchase
International Journal of Event and Festival Management (2014) 5 (3): 247–262.
Published: 14 October 2014
...Dr Caroline Jackson; Stephen Henderson; James Musgrave Purpose – To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. Design...
