Keywords: Social media sentiment analysis
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Journal Articles
International Journal of Event and Festival Management (2026) 17 (1): 133–160.
Published: 16 September 2025
... re-use rights only Social media sentiment analysis Olympic games RoBERTa Paris 2024 Large language model The Olympic Games are far more than an athletic spectacle; they operate as a global media mega-event that mirrors and shapes social discourse (Higham, 2021). They represent unity...

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