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Keywords: Special events
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Journal Articles
International Journal of Event and Festival Management (2022) 13 (2): 144–163.
Published: 29 December 2021
... threaten the survival of event organizations and put the health and wellness of attendees, staff and other stakeholders at risk. The study of crisis communication in special event contexts has received little theoretical attention and yet it is an important area of event management practice. Social media...
Journal Articles
International Journal of Event and Festival Management (2013) 4 (3): 236–248.
Published: 11 October 2013
...Leonie Lockstone, Martin Robertson, Olga Junek; Colin N. Drake Purpose – The purpose of this study is threefold. The first is to discuss the practice of corporate hospitality (CH) at special events used by Australian businesses as a relationship marketing technique to engage with their customers...
