... Event marketing Airport management Sport event Special event Sport management Singapore Changi Organisations utilise events to accomplish underlying business objectives. This is known as the strategic use of events, as it involves incorporating occurrences into a well-planned strategy aimed...

... of intentions (to have personal goals) and behavior (to achieve personal goals). Design/methodology/approach Can SWB and happiness research help to explain the tremendous growth in demanding amateur sport event participation? Most research on SWB and events has, so far been undertaken on cultural events...

...Jordan T. Bakhsh; Erik L. Lachance; Ashley Thompson; Milena M. Parent Purpose The purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future. Design/methodology/approach A postevent questionnaire was administered to 161...

...@uottawa.ca 14 03 2019 15 10 2019 31 10 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Youth Sport event Leveraging Change interventions Demonstration effect While there is no universal definition of what constitutes...

.../methodology/approach By means of a survey, data from an one-off sport event (n=316), including volunteer tourists, and from annual sport events (n=278) in Germany were collected. Structural equation modelling was employed for data analysis. Findings Findings show that event involvement...

...Giovanna Bertella Purpose – The purpose of this paper is to develop and illustrate a conceptual tool for the planning of rural sport events. Design/methodology/approach – The proposed model is elaborated based on theoretical contributions from the tourism and event literature...