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Keywords: Sport mega-event host city
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Journal Articles
Luciana Brandão Ferreira, Janaina de Moura Engracia Giraldi, Vish Maheshwari, Jorge Henrique Caldeira de Oliveira
International Journal of Event and Festival Management (2022) 13 (4): 486–505.
Published: 06 September 2022
... is the corresponding author and can be contacted at: luciana.brandao@ufma.br 16 11 2021 10 04 2022 09 08 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Rio 2016 Olympic Games Sport mega-event host city Customer-based brand equity...
