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Keywords: Strategic capabilities
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Journal Articles
International Journal of Event and Festival Management (2017) 8 (2): 151–171.
Published: 05 June 2017
...-hygiene-professional (MHP) strategic capabilities (SCs) are positively associated with quality music festival management thereby providing a playbook for potentially mitigating these challenges. Design/methodology/approach The mixed methods research design comprised a case study of a leading event...
