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Keywords: Strategic events
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Journal Articles
International Journal of Event and Festival Management (2018) 9 (2): 126–146.
Published: 04 June 2018
... events Shopping centre experience Strategic events They are known in the trade as top tier or super regional shopping centres, so defined by their scale; in the UK we recognise them as preeminent centres such as Trafford Centre (Manchester), Westfield Stratford City (London), Meadowhall...
