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Keywords: Strategic planning
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Journal Articles
The social utility of small-scale art festivals with creative tourism in Portugal
Available to Purchase
International Journal of Event and Festival Management (2019) 10 (3): 248–266.
Published: 24 October 2019
...Fiona Eva Bakas; Nancy Duxbury; Paula Cristina Remoaldo; Olga Matos Purpose The purpose of this paper is to address the gaps in research on strategic planning for the social impacts of small-scale events in rural areas and small cities. This is achieved by investigating the social utility inferred...
Journal Articles
Event leveraging of mega sport events: a SWOT analysis approach
Available to Purchase
International Journal of Event and Festival Management (2010) 1 (3): 170–185.
Published: 22 October 2010
... the foundation for strategic planning for future host cities' organizers while taking into consideration the weaknesses and problems that have been experienced by the organization of former Olympic Games host cities. Moreover, the SWOT analysis conducted in this paper goes one step further by incorporating...
