...Safdar Khan; Sujood; Asad Rehman; Saima Kareem; Ramzi Al Rousan Purpose This systematic literature review (SLR) seeks to thoroughly investigate and synthesize existing research primarily focused on the role and impact of livestreaming technologies in the events industry. The review aims to uncover...

... and artificial intelligence (AI) tools. The study explores event technology adoption within the hospitality and tourism industry through a systematic literature review. Design/methodology/approach Employing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology, the study...