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Keywords: Tasting experiences
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Journal Articles
International Journal of Event and Festival Management (2018) 9 (3): 246–265.
Published: 09 August 2018
... distinct tasting experiences (brandy, whisky and sparkling wine, including Méthode Cap Classique), offered as part of the festival programme, were surveyed. Findings In the analyses, 292 completed questionnaires were included, which revealed three managerial factors for a successful tasting experience...
