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1-3 of 3
Keywords: Theory of planned behaviour
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Journal Articles
International Journal of Event and Festival Management 1–21.
Published: 24 June 2026
... is performed that allows conclusions to be drawn about potential correlations between individual psychological factors and willingness to pay (WTP). Design/methodology/approach An extended model of the theory of planned behaviour (TPB) was developed based on a literature review and applied to a sample...
Journal Articles
International Journal of Event and Festival Management (2025) 16 (4): 492–508.
Published: 21 May 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only There is a great deal of research on adoption intention in the different technological context. The technology acceptance model (TAM) and the theory of planned behaviour (TPB) been recognized as important...
Journal Articles
International Journal of Event and Festival Management (2025) 16 (1): 1–21.
Published: 31 December 2024
...-organism-response (SOR) theory and the theory of planned behaviour (TPB), which have been pivotal in explaining consumer behaviours in tourism contexts (Mehrabian and Russell, 1974 ; Ajzen, 1991). Within this context, the main research question is: Within the scope of the TPB and SOR, what...
