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Keywords: Trade fairs
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Journal Articles
International Journal of Event and Festival Management (2025) 16 (1): 107–124.
Published: 30 January 2025
... of their participation in trade fairs, their tourist activities during their stay and their destination loyalty. Design/methodology/approach The method of collecting quantitative material included a structured questionnaire, informed by a corresponding survey conducted before the COVID-19 pandemic (2018). The sample...
Journal Articles
International Journal of Event and Festival Management (2023) 14 (1): 113–133.
Published: 27 January 2023
...Dimitris Kourkouridis; Yannis Frangopoulos; Nikolaos Kapitsinis Purpose Trade fairs have crucial socio-economic, cultural and political impacts. This paper aims to explore these multi-faceted effects at the local level from a citizens' perspective. Design/methodology/approach The economic...
Journal Articles
International Journal of Event and Festival Management (2012) 3 (1): 30–45.
Published: 16 March 2012
... Communication Practice Experiences Co‐creation Experiential marketing Marketing Trade fairs China At the World Exposition in Shanghai, which ran from May to October 2010, private companies made extensive use of the venue and pavilion VIP sections as platforms to network with customers, potential...
