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Keywords: Transtheoretical model
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Journal Articles
International Journal of Event and Festival Management (2017) 8 (2): 121–135.
Published: 05 June 2017
... of the transtheoretical model (TTM). Findings The evidence from this research indicates that event audiences belong primarily to the latter (more active) stages of the TTM. It was also found that attending sports events can further fuel the existing desire of contemplators to increase participation, whereas...
