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Keywords: UTAUT2 framework
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Journal Articles
International Journal of Event and Festival Management (2025) 16 (2): 148–167.
Published: 26 March 2025
...Jaeyoung An; Dongkeun Hur; Seonjin Lee; Hany Kim Purpose In-depth interviews were conducted with practitioners and experts in this field. Collected data were qualitatively analyzed both inductively and deductively using a two-stage approach. The UTAUT2 framework was used for deductive analysis...
