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Keywords: Uses and gratifications
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Journal Articles
International Journal of Event and Festival Management (2024) 15 (3): 339–357.
Published: 08 April 2024
...Shinyong Jung; Seonjeong (Ally) Lee; Stephen Leitch Purpose By integrating stimulus-organism-response theory and uses and gratifications theory, this study explored the salient gamification factors that satisfy the gratifications of conference attendees in the context of an event gamification...
