... tests and multiple linear regression to examine relationships between festival image dimensions and visitor experience. Findings The results indicate that the dimensions of perceived benefits and wines and gastronomy were the only statistically significant predictors of satisfaction, loyalty...

..., which were analysed with SPSS statistical software. Brazil Tourists Participation Carnival Event experience scale Visitor experience Interaction rituals Identity In addition to the standard survey questions, respondents were also invited to comment on their Carnival experience via...