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Keywords: Volvo ocean race
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Journal Articles
Measurement model of the projected and perceived image through the organizational identity of the Volvo Ocean Race Brazil event
Available to Purchase
International Journal of Event and Festival Management (2023) 14 (4): 398–422.
Published: 20 June 2023
... of the Volvo Ocean Race Brazil. Design/methodology/approach With a quali-quantitative approach, the study universe is composed of in-depth interviews with the main members of the organizing committee, documentary and netnographic analysis of the event's social networks. For the analysis and interpretation...
Journal Articles
Business impacts of event hosting: evidence from the Volvo Ocean Race Finale in Galway 2012
Available to Purchase
International Journal of Event and Festival Management (2018) 9 (3): 297–315.
Published: 09 August 2018
... area was exceptional (see Collins et al., 2012). © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Event management Business leveraging Spatial impacts Volvo ocean race Six semi-structured extended interviews (four pre and two post...
