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Keywords: Willingness-to-Pay
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Journal Articles
International Journal of Event and Festival Management (2020) 11 (3): 289–310.
Published: 03 June 2020
... the area of the two cities: Gdańsk and Sopot and was conducted on a sample of 500 people – 250 per city. The mean values of Willingness-to-Pay were used in order to obtain aggregate values of intangible benefits. Finally, the aggregate results were compared to expenditure incurred in connection...
