...Gow Celia Devi Krishnan; Aminath Nahudha Mauroof; Ramayah Thurasamy Purpose This study aims to apply the Theory of Reasoned Action ( TRA ) to explain energy-saving behaviour among employees of small and medium enterprises (SMEs), in which attitudes and subjective norms shape behaviour. The author...

...Hemalatha J.; Anjel Raj Y.; Panboli S.; Aravindh Kumaran L. Purpose The purpose of this study is to identify and validate the key consumer-related factors influencing consumer attitude toward electric vehicles (EVs) and intention to purchase EVs. The role of consumer attitude in mediating consumer...

... control factors, perceived usefulness, perceived ease, mental norm and attitude toward energy sources for the intention of villagers to use energy sources. Therefore, the impact of each of these five variables was investigated in the form of research hypotheses. Design/methodology/approach...

... advantage, followed by simplicity, trialability, observability and compatibility, positively and significantly impact villagers’ attitude toward adopting RSPV systems in their homes. Perceived severity and perceived vulnerability significantly influence the perceived behavioral control of villagers toward...

... that influence their intention to conserve energy and water. While attitude is the strongest determinant among the urban population, the social norms seem to be the strongest antecedent of the behavioral intention among the rural population. In addition, the study finds that the intention, income, family size...

.... Findings The study findings reveal that publicity information, attitude green norm and perceived behavioral control are the strongest predictors of households’ intention to use small-scale solar energy. Practical implications The considered model practically contributes to the literature...