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Keywords: Norm activation model
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Journal Articles
Using a unified model of TPB, NAM and SOBC to understand students’ energy-saving behaviors: moderation role of group-level factors and media publicity
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International Journal of Energy Sector Management (2024) 18 (1): 71–93.
Published: 25 January 2023
...Cong Doanh Duong Purpose This study aims to integrate the theory of planned behavior (TPB), norm activation model (NAM) and stimulus–organism–behavior–consequences theory (SOBC) with the moderators to investigate the main determinants of energy-saving behaviors as well as how group-level factors...
