... re-use rights only Attitude Social norms Perceived behavioral control Intention Energy and water conservation behavior Prishtina The research on sustainable conservation in Prishtina, Kosovo is of essential importance because of both environmental sustainability and energy...

.... Findings The study findings reveal that publicity information, attitude green norm and perceived behavioral control are the strongest predictors of households’ intention to use small-scale solar energy. Practical implications The considered model practically contributes to the literature...