... be assumed that both factors may also affect communication on Facebook. To the best of the authors’ knowledge, this is the first study focusing on the impact of the external factors “weather” and “point in time” on a public utility’s Facebook communication. Design/methodology/approach The potential...

... to the existing social media literature by investigating the expectations of Facebook users towards a virtual stakeholder dialogue with their public utility companies on Facebook. Design/methodology/approach Eight German and six Austrian public utilities supported the empirical study by posting a link...

... Stakeholder management Public utilities Stakeholder dialogue Sebastian Martin can be contacted at: sebastian.martin@fh-linz.at In comparison with other communication channels, such as a company’s website, Facebook offers a more interactive way of communication. Therefore, it may dramatically...