Research investigating female entrepreneurs and their networking relationships has developed considerably over the past two decades. There are, however, few Sri Lankan studies that have specifically focussed on female entrepreneurs in terms of their social networks. This paper aims to examine the important influences on these female entrepreneurs’ networking behaviour within small businesses in the tourism sector.
Having established that the social constructionist approach is most suitable for this study, in-depth narrative interviews and observations were deemed a particularly suitable research tool. In total, 14 female entrepreneurs were purposively approached and interviewed. Narrative analysis was used to analyze and interpret qualitative data, which were organized with the assistance of QSR NVivo 10, a software programme.
Competing family responsibilities and business matters (being a good mum and dutiful wife), culture and societal expectations, running home-based business and building trust were found as main influences on female entrepreneurial networking behaviours. The majority revealed stressful times trying to combine the business with multiple roles and societal expectations.
Applications of the model in female entrepreneurial networking behaviour are suggested, within and beyond the context of the small business tourism industry in Sri Lanka.
This study enriches the understanding of social networks and social capital based on the experience of Sri Lankan female entrepreneurs, which is influenced by contextual factors of identity, gender and culture.
