The purpose of this paper is to explore how women entrepreneurs experience entrepreneurship in the Canadian technology sector and the types of obstacles posed by the field's male‐dominated character.
The authors' research purpose called for an inductive approach. Interviews with a sample of women technology entrepreneurs allowed for in‐depth exploration of their subjective experiences and the contexts in which these were situated.
The research subjects encountered persistent gender stereotypes, a paucity of female role models, resistance from associates within and outside of their organizations, and societal pressures to maintain appropriate levels of work‐family balance.
Although exploratory and preliminary in nature, the findings indicate that women entrepreneurs do not experience “glass ceilings” as much as they experience “labyrinth walls” and what the authors identify as “thorny floors”, meaning opposition and sabotage from male subordinates.
Women considering entrepreneurship should expect to encounter resistance to their leadership, albeit manifested in different forms than in corporate settings. Male‐dominated fields such as technology involve industry‐level resistance as well as opposition from within the organization. Nevertheless, women perceived the field as merit‐driven whereby they gained acceptance once they had established themselves as credible competitors.
This study is one of few to elucidate the multiple levels of opposition to women's entrepreneurship in male‐dominated settings and introduces the concept of “thorny floors” to research on women's advancement and entrepreneurship.
