The purpose of this paper is to explore the kinds of contacts and networks women find supportive in their role as business leaders, and which also support their willingness to grow their business. The approach is to investigate the context of women entrepreneurs and the kinds of supporting social networks of which they are part. This is seen in relation to their willingness to grow.
Questionnaires were sent to women entrepreneurs in mid‐Sweden and mid‐Norway, relating to supportive assets and willingness for growth.
The results show: that personal networks are seen as a more supportive asset than business networks; that personal contacts with other entrepreneurs are regarded as valuable; and that women entrepreneurs who are positive towards new networks already have a more heterogenic network than those who do not express this willingness.
Without a relational attitude and a willingness to put oneself into a relational interplay, women entrepreneurs will have a hard time succeeding in growing their businesses.
This study is unique in three ways: first, it combines different theoretical perspectives, above all a variety of network perspectives seen in an entrepreneurial context. Second, from a huge set of data containing women entrepreneurs, the paper presents valid findings about social network configurations among this group. Third, it introduces the term “willingness”, and discusses the effects related to this and to network expansion and business growth. These dimensions help us to increase the understanding of networking and growth in women‐owned enterprises.
