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Keywords: Conceptual Metaphor Theory (CMT)
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Journal Articles
International Journal of Gender and Entrepreneurship (2024) 16 (4): 564–601.
Published: 27 August 2024
... entrepreneurship Lived experiences Interpretative Phenomenological Analysis (IPA) Feminist phenomenology Gendering Entrepreneurial orientation (EO) Conceptual Metaphor Theory (CMT) Research on women's entrepreneurship has shifted its initial focus from contextualising gender towards the gendering...
