Keywords: Expectancy theory
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Journal Articles
International Journal of Gender and Entrepreneurship (2014) 6 (1): 15–27.
Published: 04 March 2014
... of goals and an expression of the motivations of the owner (Getz and Carlsen, 2000). © Emerald Group Publishing Limited 2014 Performance measurement Small business Gender difference Expectancy theory Perceived success According to leading researchers in the field, while the pace...

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