Given the growth of health maintenance organizations and preferred physician organizations, the purpose of this study was to determine the salient factors considered when choosing a primary care physician. A list of informational items about physicians not normally included in provider directories but which were indicated by the literature to be important were included in the survey instrument. Employees of a major state university in a south‐western state were surveyed. Results indicated that at the point of selection, the degree of patient satisfaction with the quality of care received and the accessibility of the physician were the two most relevant factors that impacted the choice of a physician. Other factors considered important included interpersonal skills and competence.
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1 June 2004
Research Article|
June 01 2004
What's important in choosing a primary care physician: an analysis of consumer response Available to Purchase
Nabil Razzouk;
Nabil Razzouk
Professor of Marketing at California State University, San Bernardino, California, USA
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Victoria Seitz;
Victoria Seitz
Professor of Marketing, at California State University, San Bernardino, California, USA
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Janet Marie Webb
Janet Marie Webb
Master's Graduate, at California State University, San Bernardino, California, USA
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Publisher: Emerald Publishing
Online ISSN: 1758-6542
Print ISSN: 0952-6862
© Emerald Group Publishing Limited
2004
Int J Health Care Qual Assur (2004) 17 (4): 205–211.
Citation
Razzouk N, Seitz V, Webb JM (2004), "What's important in choosing a primary care physician: an analysis of consumer response". Int J Health Care Qual Assur, Vol. 17 No. 4 pp. 205–211, doi: https://doi.org/10.1108/09526860410541522
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