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Traditionally, research concerning quality measurement and improvement has centred on manufacturing and industrial sectors. In the last decade, however, the focus has turned to the measurement of quality in services and more recently to healthcare. In today's progressively competitive health‐care environment hospitals increasingly realise the need to focus on service quality as a means to improve their competitive position. The aim of this study is to assess the service quality provision of a leading UK‐based eating disorder service provider, achieved through the development and application of the SERVQUAL research instrument for measuring service quality. Following thematic analysis of service user feedback, six dimensions of service quality were identified and mapped on to the P‐C‐P attributes model. The approach adopted for this case study research may usefully inform service assessment programmes for similarly positioned health‐care service providers.

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