Keywords: Blood transfusions
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Journal Articles
Int J Health Care Qual Assur (2007) 20 (1): 84–95.
Published: 13 February 2007
...); and 4. reasons to give/not to give blood (six questions). Laurence Leigh can be contacted at: LL04@aub.edu © Emerald Group Publishing Limited 2007 Blood transfusions Hungary Marketing strategy Student Applying marketing theory to the problem of blood donation has a long...
Journal Articles
Int J Health Care Qual Assur (2007) 20 (1): 77–83.
Published: 13 February 2007
...Keith Hurst; J.J.E. van Everdingen; N.S. Klazinga; A.F. Casparie Purpose The paper aims to investigate the quality in health care with regard to the blood transfusion policy in Dutch hospitals. Design/methodology/approach The value of an approach to good standards of health care practice...

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