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Keywords: Customer relationship
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Journal Articles
Customer relationship management and QM maturity: an examination of impacts in the health‐care and non‐health‐care setting
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Int J Health Care Qual Assur (2003) 16 (5): 234–247.
Published: 01 September 2003
...Wing M. Fok; Jing Li; Sandra J. Hartman; Lillian Y. Fok Investigates the relationships between organizational adoption and extent of use of quality management (QM) programs and customer relationship management systems (CRM) in health‐care and non‐health‐care organizational settings. In referring...
