... only in private hospitals. Research limitations/implications The results emphasize that service quality and trust are vital for promoting enduring patient loyalty in both hospital contexts, but suggest that the relationship dynamic with patient satisfaction differs between government and private...

... satisfaction Patient loyalty There has been an unprecedented growth and development in the service industries. In many developed countries, service sectors are the largest contributor (more than 50 per cent) to GDP (Bateson and Hoffman, 1991). Developing countries are following in the same footsteps...