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Keywords: Perceived behavioral control
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Journal Articles
Int J Health Care Qual Assur 1–17.
Published: 02 July 2026
...Simarpreet Kaur; Veerpaul Kaur Maan; Pritpal Singh Bhullar Purpose This study investigates the relationship between customers' intention to purchase health insurance in Northern India and perceived behavioral control (PBC), which is based on the decomposed theory of planned behavior (DTPB). Three...
