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Keywords: STRATEGIC MARKETING
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Journal Articles
Int J Health Care Qual Assur (1993) 6 (3)
Published: 01 March 1993
... and perceptual nature of what is loosely termed “the delivery of care”. Argues that, in marketing terms, strategic focus in the NHS can only be achieved by getting close to the mind of the customer. © MCB UP Limited 1993 CONSUMER ATTITUDES MODELLING NATIONAL HEALTH SERVICE STRATEGIC MARKETING...
